Marketing

Growth Strategy

With 2017 behind us, our mission, nonprofit tax-exempt corporation status, and the Board of Directors have been established.

Early 2018 – We developed a push-able K-Care prototype that has been reviewed with select patients with life-threatening, complex/high-risk medical conditions as well as medical practitioners. The architecture and technical road map have been established.

By end 2018 – With support of key donors, we will begin our pilot phase of K-Care with help from Dignity Health’s Norton Thoracic Institute and Barrow Neurological Institute. ASU’s College of Health Science has been enlisted to develop an evaluation plan and monitor the Pilot Program, Minimally Viable Product Release, and Full Product Release.

Second Quarter 2019 – Armed with results from the pilot, we expect to incorporate additional features and modifications into a fully functional release ready for general availability.

Late 2019 – General Availability: Every person with a complex, life-threatening and/or high-risk medical condition will be a potential individual user. Every medical practice and insurance provider will be eligible to utilize K-Care. K-Care will be generally available with enhanced features for graphing and data storage.

2020 – Our next generation version of K-Care will include additional features and enhancements that are currently being defined.

Communication

At www.k-care.org, users will find a blog that includes updates on our progress as we bring on new investors, partners, and staff. The website will include updates on product development and pilot results as rapid prototyping nears completion.

Kyle’s journey and story can be found at https: www.facebook.com\kylestrongaz. His life is what has brought this mission to us all.

Prospects

Medical Groups: Abrazo, Banner, Cigna, Dignity Health, DMG, Honor Health, Mayo Clinic.

Insurance Companies: Aetna, AHCCCS, Blue Cross Blue Shield, Cigna, Humana, Mercy Care, UnitedHealthcare.